Newly developed 33.0MP back-illuminated CMOS image sensor - The full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality BIONZ XR image processor for up to 8x processing speed - The BIONZ XR engine, also used in the flagship ?1 and ?7S III models, provides up to an 8x increase in processing speed Beautiful image rendering with low noise - Visible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers Set the mood, in-camera, with Creative Look - Broaden your creative palette with a selection of ten Creative Look presets 4K 60p recording, 4:2:2 10-bit recording - The ?7 IV gives you an impressive range of video recording options Smoother gradation rendering with 10-bit HEIF recording - The ?7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG Beautiful colour expression made simple, with S-Cinetone - The ?7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera The Sony Alpha 7 IV is a versatile full-frame mirrorless camera designed for professional photographers and videographers. Featuring a 33MP Exmor R sensor and the powerful BIONZ XR processor, it delivers stunning image quality with exceptional low-light performance. Capture 4K 60p video, shoot up to 10fps with continuous autofocus, and enjoy enhanced real-time tracking with Sony's advanced AI-based autofocus system. Whether you’re shooting stills or videos, the Alpha 7 IV offers unmatched flexibility and creative control. Available now at Vertx Pro, order today to elevate your craft!